Dignity Matters Brand

PDF of Brand Standards, August 8, 2017

Logo

Preferred placement, top & centered

Colors

Color Tints Hex RGB CMYK Usage
Dark blue 100%, 80%, 60%, 40%, 20% #272760 39, 39, 96 100, 99, 31, 22 In logo, it’s the arcs and words Dignity Matters.
Blue 100%, 80%, 60%, 40%, 20% #136EB7 19, 110, 183 88, 56, 0, 0 Accent color, use for headers. For Donate button, this is hover state. In logo, this is figure in center.
Light blue 100%, 80%, 60%, 40%, 20% #83D1F5 131, 209, 245 44, 1, 0, 0 Accent color. In logo, this is the figures on the sides.
Orange 100%, 80%, 60%, 40%, 20% #EC6631 236, 102, 49 2, 75, 91, 0 Main color, use for page titles, buttons that drive donations.

Typography

TITLE (H1) – Work Sans Semi Bold, Size 72

Header (H2)– Work Sans Medium, Size 34, Line-height 44

Header (H2)– Work Sans Medium, Size 34, Line-height 44

Sub Header – Work Sans Regular, Size 20, Line-height 44

Text – Work Sans Regular, Size 14, Line-height 44

Logo type – Optimus Pricep Regular, Size 14