Dignity Matters Brand

PDF of Brand Standards, August 8, 2017

Logo

Preferred placement, top & centered

Colors

ColorTintsHexRGBCMYKUsage
Dark blue100%, 80%, 60%, 40%, 20%#27276039, 39, 96100, 99, 31, 22In logo, it’s the arcs and words Dignity Matters.
Blue100%, 80%, 60%, 40%, 20%#136EB719, 110, 18388, 56, 0, 0Accent color, use for headers. For Donate button, this is hover state. In logo, this is figure in center.
Light blue100%, 80%, 60%, 40%, 20%#83D1F5131, 209, 24544, 1, 0, 0Accent color. In logo, this is the figures on the sides.
Orange100%, 80%, 60%, 40%, 20%#EC6631236, 102, 492, 75, 91, 0Main color, use for page titles, buttons that drive donations.

Typography

TITLE (H1) – Work Sans Semi Bold, Size 72

Header (H2)– Work Sans Medium, Size 34, Line-height 44

Header (H2)– Work Sans Medium, Size 34, Line-height 44

Sub Header – Work Sans Regular, Size 20, Line-height 44

Text – Work Sans Regular, Size 14, Line-height 44

Logo type – Optimus Pricep Regular, Size 14