Dignity Matters Brand
PDF of Brand Standards, August 8, 2017
Logo
Preferred placement, top & centered
Colors
| Color | Tints | Hex | RGB | CMYK | Usage |
|---|---|---|---|---|---|
| Dark blue | 100%, 80%, 60%, 40%, 20% | #272760 | 39, 39, 96 | 100, 99, 31, 22 | In logo, it’s the arcs and words Dignity Matters. |
| Blue | 100%, 80%, 60%, 40%, 20% | #136EB7 | 19, 110, 183 | 88, 56, 0, 0 | Accent color, use for headers. For Donate button, this is hover state. In logo, this is figure in center. |
| Light blue | 100%, 80%, 60%, 40%, 20% | #83D1F5 | 131, 209, 245 | 44, 1, 0, 0 | Accent color. In logo, this is the figures on the sides. |
| Orange | 100%, 80%, 60%, 40%, 20% | #EC6631 | 236, 102, 49 | 2, 75, 91, 0 | Main color, use for page titles, buttons that drive donations. |
Typography
TITLE (H1) – Work Sans Semi Bold, Size 72
Header (H2)– Work Sans Medium, Size 34, Line-height 44
Header (H2)– Work Sans Medium, Size 34, Line-height 44
Sub Header – Work Sans Regular, Size 20, Line-height 44
Text – Work Sans Regular, Size 14, Line-height 44
Logo type – Optimus Pricep Regular, Size 14